TeamUp

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The Opportunity

People who work outside of a traditional office environment struggle in part because they lack a sense of connectivity with their team that holds them accountable. Our team aimed to improve the experience of collaboration and working for these remote workers.

Phase 1: Research & Synthesis

We began our process by conducting user interviews to learn how people work and collaborate remotely. We spoke to 8 potential users, all of whom were working from home. Questions focused on work style and habits, each user’s role within their work team, and how they communicated with their coworkers and organized their schedule.

Upon synthesizing our research, we identified the following key insights, which summed up our users’ experiences with working remotely:

• Users like working alone, but with the flexibility to interact with others

• Users know that organization is essential to success, but find it difficult to initiate and maintain

• Users are motivated by seeing their projects come to fruition

• Users have unique challenges in their work process

• Users struggle to stay motivated throughout the process of a long-term project

Phase 2: Define

We compiled our interview participants’ common goals, needs, behaviors, and pain points to create a persona, Kat, who represented our average TeamUp user.

Kat’s Central Problem

When teams work remotely, team members struggle to stay motivated and organized without coworkers to encourage them and help hold them accountable.

So we asked ourselves…

How might we help Kat and her team stay on track, stay connected and keep momentum with their projects?

Phase 3: Market Research

Because we were building a wholly new product, our team wanted to get a solid understanding of the market we were entering before we began designing.

First, we made a list of features that we believed would help Kat stay organized and productive, would allow her to support her teammates while minimizing the potential for distraction, and would be feasible to build:

*A standup is a process used in many design and tech fields, in which teams discuss what is blocking their work and what their team can do to help them go forward

Then we conducted a competitive analysis of other organizational and productivity apps using these features as the points of comparison.

Synthesizing all of our research together, our team came to the conclusion that our product should be an organizational, working app with a focus on encouragement and human connection in the work place.

Phase 4: Design

Our team started the design process by deciding what platform to design for. We knew that interactions on this product had to be quick so users wouldn’t waste time on it, and it couldn’t be a constant source of distractions. For these reasons, we decided to make it a native iOS app, so users could quickly use it when they felt the need to, but while they were deep in work on their desktop, it wouldn’t be immediately available to distract them.

Through a series of iterative design studios, wireframing, and usability testing, our team created our application. Every design and feature decision was based on addressing Kat’s pain points and helping her accomplish her goals.

Phase 5: Testing

We built a high-fi prototype of our design and tested it with 6 users. View the prototype below:

Usability Testing Tasks & Results:

Phase 6: Delivery & Next Steps

Based on usability testing results and user feedback, our team recommended the following steps to further improve TeamUp:

1. A feature to allow teams to create their own, customized guidelines for their stand ups

2. Further integration with Seamless - Potentially hook up the TeamUp app to the Seamless app so users can order through Team Up, etc.

3. Further test and expand the “Cheer On” feature - Users expressed interest in doing more than just sending emojis

With our final high-fi design complete, our team created a Spec Doc with detailed wireframes and a comprehensive Style Guide.

To view the Spec Doc, click below:

All Liv’s Love Pool CleanSlate Petminded TeamUp Peapod